Death is one of the last great taboos, a topic most people avoid talking about at all costs. But our societal avoidance only intensifies the suffering of those grieving.

“Death Deserves Better” takes an unflinching look at how society handles death and grief, seeking to inspire a cultural shift in the way we talk about life’s most inevitable event.

For campaign one we dramatised an insight that sadly, many know all too well. Often, those grieving feel so alone their only support is revisiting digital memories of the people they’re mourning. This might be listening to a landline answering machine or WhatsApp voice notes on repeat, reading old texts, or watching old videos. These are lovely acts, but they shouldn’t be the only method of coping for people facing grief.

Creative platform: Alec Carluen and Josh. Campaign: Elliot Starr and Al Mills.