ASDA GEORGE
*
ASDA GEORGE *
FROM: STUFFY
TO: A PARTY
We found that 44% of LGBT+ people feel like they can’t be their true selves at home over the holidays.
So we teamed with Diversity Role Models and created SLAY IT: a campaign to help people find the confidence to SLAY IT over the holidays.
We worked with the LGBTQIA+ community, both in-front and behind the camera.
Slay It Challenge:
We brought this idea to life on social with an official TikTok challenge, asking users to show off their best SLAY IT outfit reveals.