ASDA GEORGE
*
ASDA GEORGE *
FROM: SUPERMARKET CHRISTMAS CLOTHES
TO: A CELEBRATION OF DIVERSITY
Going home at Christmas is not the always the celebration we think it is. We found that 44% of LGBT+ people feel like they can’t be their true selves at home over the holidays.
So we teamed with Diversity Role Models and created SLAY IT: a campaign to help people find the confidence to SLAY IT over the holidays.
We worked with the LGBTQIA+ community, both in-front and behind the camera.
Slay It Challenge:
We bought this idea to life on social with an official TikTok challenge, asking users to show off their best SLAY IT outfit reveals.