ASDA GEORGE

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ASDA GEORGE *

FROM: SUPERMARKET CHRISTMAS CLOTHES

TO: A CELEBRATION OF DIVERSITY

Going home at Christmas is not the always the celebration we think it is. We found that 44% of LGBT+ people feel like they can’t be their true selves at home over the holidays.

So we teamed with Diversity Role Models and created SLAY IT: a campaign to help people find the confidence to SLAY IT over the holidays.

We worked with the LGBTQIA+ community, both in-front and behind the camera.

Slay It Challenge:

We bought this idea to life on social with an official TikTok challenge, asking users to show off their best SLAY IT outfit reveals.