CADBURY MINI EGGS

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CADBURY MINI EGGS *

FROM: THE FORGOTTEN EASTER EGG

TO: THE BIG EGG IN TOWN

Every Easter, there’s a battle of the eggs. Brands flaunt their brightly coloured, caramel-layered, unnecessarily oversized boxes of sweet treats — each hoping their tribute wins over the masses.

We had one job: To remind people that size isn’t everything. That sometimes, all it takes is a Mini Egg to fill a heart.